• Joy Goodman Makeup Agency
  • Joy Goodman Makeup Agency
  • Joy Goodman Makeup Agency

About Us

We are the longest standing London agency representing beauty and fashion creatives, celebrating over 30 years of history and experience in the industry while being at the cutting edge of the future.

Inspired by the new wave of artists talented in doing hair AND makeup in New York, founder Joy Goodman, a former leading fashion and beauty PR, pioneered the concept in London, quickly becoming the go to agency for top photographers, advertising agencies and the glossy magazines.

And from there we grew expanding our representation to other creatives, becoming one of the leading agencies in the business, recognised for our years of expertise in booking artists for editorial, advertising and for the many other calls for hair, makeup and styling that we have today, from brand endorsement to red carpet film premieres.

Now as well as some of the most talented and professional artists in the industry who combine hair and makeup, we also represent artists who specialise in either hair OR makeup plus nail technicians, men's grooming (including wet shave and beards), body painting, special effects and fashion stylists.

Our artists have a vast range of skills and experience whether creating for the camera as in advertising, editorial and commercials OR in front of the camera presenting products and giving beauty, makeup, hair or fashion advice.

Working to any scale, our artists' bookings vary from one-to-one A-listers to heading up creative hair and makeup teams for film, TV and major events.

We are London based but we cover New York to Yorkshire representing not only our internationally recognised global-trotting creatives but also an extended team of professional artists based throughout the UK for out of London bookings.

We regularly provide artists for the following: Advertising campaigns. Editorial shoots. Commercials. Brand endorsement. Top rating TV shows. Music videos and live performances. Theatre, ballet and opera. Award ceremonies. Film festivals. Media presenting and interviews. Red carpet premieres. Press, PR and media events. A list celebrities in TV, film, sports and music. Private bookings

Anything else? Just try us!

Click for individual portfolios, credits and information on our artists or call us to discuss artists, availability and bookings on: 0208 780 3664